Experience

Online Learning Consultant, June 2022 — Present

• Advise, consult, and collaborate with businesses and professionals on how to make successful online learning classes, videos, and experiences that entertain, engage, and educate

• Write, develop, and structure online learning and entertainment content and materials

• Previous clients have included startups, consulting firms, entrepreneurs, tech and entertainment companies, people ops and HR professionals, accountants, lawyers, and more

Freelance Writer, June 2018 — Present

• Write and edit creative and marketing content and copy across industries

Curriculum Developer II (Creative Writer-Producer), April 2021 — June 2022

Studio (FKA Monthly), Remote

• An EdTech streaming platform with a mission to make creative fulfillment attainable to everyone with world leading classes and instructors such as David Blaine, H.E.R, Idina Menzel, and Charlie Puth

• Wrote, created, designed, and developed online video series, creative learning content, and structured classes across creative verticals (e.g. film scoring, writing, etc.) that became the primary product offerings

• Led, designed, and directed the Magic with David Blaine online class from concept to launch, most enrolled class since its launch, generated over $1 million in revenue in its first 3 months with over 85% of users highly rating their experience

• Wrote and edited digital user experiences, product copy, marketing copy, social media posts, landing pages, and 70 user-facing emails that led to a retention of 95% of users who subscribed

• Wrote and edited the video scripts, creative content and plans, and structured lessons for a 65+ production crew to film over an 11 day shoot, met all deadlines, delivered creative feedback during filming

• Project managed and directed a cross-functional process of 10+ stakeholders in product, marketing, and C-suite

• Created the team strategy for consumer research, conducted in-depth research, interviewed experts and users to rapidly develop subject matter expertise and translate research into written content

• Established foundational team processes for junior curriculum developers to increase training efficiency

• Led cross-team orientations to increase collaboration and communication between departments

• Collaborated with post-production editors to edit 19 video lessons, reviewed, tracked, and selected video content from over 30 hours of footage to build the story

Marketing Associate, March 2019 – April 2021

AEIS, Inc., San Mateo, CA

• One of the top 25 employee benefits and high-net-worth life insurance consulting firms in the San Francisco Bay Area

• Founded the company’s inaugural content and inbound marketing program, managed team to write and edit SEO-driven blog articles, led the website redesign to improve SEO, all resulting in increased unique website traffic by 8x

• Wrote and executed marketing content and materials, articles, website copy, presentations, and online accredited courses

• Developed sales communication strategies with CEO, edited and proofread communications and copy

Marketing Assistant, June 2018 – March 2019

One Hit Away Foundation, San Mateo, CA

• A 501(c)(3) non-profit that provides resources and support for athletes suffering from brain injuries and concussions

• Led and created the first in-kind fundraising program that resulted in partnerships with over 50 national and local businesses

• Created and implemented a targeted digital fundraising campaign with a conversion rate of 20%

• Established foundational strategic marketing guidelines, wrote copy, marketing materials, reports, and email campaigns

Earl R. Franklin Research Fellow in Human Development, June 2017 – April 2018

Department of Comparative Human Development, The University of Chicago, Chicago, IL

• Authored a 55 page research honors thesis on the illness narratives of patients with multiple sclerosis (MS)

• Directed and designed an original qualitative research study, applied for and awarded a $1,000 grant, received and adhered to regulatory approval, conducted preliminary research and literature reviews, advertised the study, recruited and interviewed 9 participants, coded and analyzed data, received a national award on a subsequent paper from my research 

• Presented a public presentation to the American Anthropological Association's Raising Our Voices conference

Research Assistant, July 2016 – June 2017

Department of Sociology, The University of Chicago, Chicago, IL

• Assisted in executing research through data collection, literature reviews, and online research

• Conducted research and compiled data on 300 graduate students' professional outcomes to help finish a publication under review

• Executed an ethnography of college freshman orientation and wrote a full report of field notes to understand subjects’ experiences and behaviors in their social, digital, and lived environments in order to design a multimedia Alternate Reality Game (ARG) called the parasite.

• Analyzed and researched 30 ARGs to outline and synthesize their narrative content, game design, and educational objectives for the design team

Production Management Intern, July – August 2017

RED Digital Cinema, Hollywood, CA

• Performed daily operations and large-scale projects under a film production team, managed digital data and equipment, assisted in live shoots, and fulfilled administrative tasks

• Conducted project research and created reports to communicate and explain facts, themes, and potential narratives to assist in television story development