Experience

Content Developer, March 2024 — Present

National Animation Museum

• The National Animation Museum is a 501(c)(3) California based non-profit developing a virtual and physical museum based in Southern California. The Museum will provide educational experiences celebrating the art and science of animation in all its forms.

Learning Experience Design and Content Strategy Consultant, June 2022 — Present

Freelance

• Advise and collaborate with businesses and professionals to design successful online learning experiences, videos, digital content, and interactive experiences that entertain, engage, and educate.

• Write, structure, and develop online courses, multimedia content, and educational materials tailored to diverse audiences.

• Partner with a wide range of clients, including startups, consulting firms, entrepreneurs, tech and entertainment companies, HR and people ops professionals, accountants, and lawyers, to create impactful digital learning solutions.

• Implement content strategies that increase learner engagement, knowledge retention, and overall user satisfaction.

Curriculum Content Developer II, April 2021 — June 2022

Studio (FKA Monthly)

• An EdTech streaming platform with a mission to make creative fulfillment attainable to everyone with world leading classes and instructors such as David Blaine, H.E.R, Idina Menzel, and Charlie Puth

• Wrote, created, designed, and developed online video series, creative learning content, and structured classes across creative verticals (e.g. film scoring, writing, etc.) that became the primary product offerings

• Led, designed, and directed the Magic with David Blaine online class from concept to launch, most enrolled class since its launch, generated over $1 million in revenue in its first 3 months with over 85% of users highly rating their experience

• Wrote and edited digital user experiences, product copy, marketing copy, social media posts, landing pages, and 70 user-facing emails that led to a retention of 95% of users who subscribed

• Wrote and edited the video scripts, creative content and plans, and structured lessons for a 65+ production crew to film over an 11 day shoot, met all deadlines, delivered creative feedback during filming

• Project managed and directed a cross-functional process of 10+ stakeholders in product, marketing, and C-suite

• Created the team strategy for consumer research, conducted in-depth research, interviewed experts and users to rapidly develop subject matter expertise and translate research into written content

• Established foundational team processes for junior curriculum developers to increase training efficiency

• Led cross-team orientations to increase collaboration and communication between departments

• Collaborated with post-production editors to edit 19 video lessons, reviewed, tracked, and selected video content from over 30 hours of footage to build the story

Marketing Associate, March 2019 – April 2021

AEIS, Inc.

• One of the top 25 employee benefits and high-net-worth life insurance consulting firms in the San Francisco Bay Area

• Founded the company’s inaugural content and inbound marketing program, managed team to write and edit SEO-driven blog articles, led the website redesign to improve SEO, all resulting in increased unique website traffic by 8x

• Wrote and executed marketing content and materials, articles, website copy, presentations, and online accredited courses

• Developed sales communication strategies with CEO, edited and proofread communications and copy

Marketing Assistant, June 2018 – March 2019

One Hit Away Foundation

• A 501(c)(3) non-profit that provides resources and support for athletes with brain injuries and concussions.

• Developed and launched the organization’s first in-kind fundraising program, securing partnerships with over 50 national and local businesses.

• Designed and executed a targeted digital fundraising campaign achieving a 20% conversion rate.

• Established strategic marketing guidelines and produced copy, marketing materials, reports, and email campaigns to support fundraising and outreach goals.

• Implemented measurement and reporting processes to track campaign performance and optimize engagement.

Earl R. Franklin Research Fellow in Human Development, June 2017 – April 2018

Research Assistant, July 2016 – June 2017

The University of Chicago

• Authored a 55 page research honors thesis on the illness narratives of patients with multiple sclerosis (MS)

• Directed and designed an original qualitative research study, applied for and awarded a $1,000 grant, received and adhered to regulatory approval, conducted preliminary research and literature reviews, advertised the study, recruited and interviewed 9 participants, coded and analyzed data, received a national award on a subsequent paper from my research 

• Presented a public presentation to the American Anthropological Association's Raising Our Voices conference

• Assisted in executing research through data collection, literature reviews, and online research

• Conducted research and compiled data on 300 graduate students' professional outcomes to help finish a publication under review

• Executed an ethnography of college freshman orientation and wrote a full report of field notes to understand subjects’ experiences and behaviors in their social, digital, and lived environments in order to design a multimedia Alternate Reality Game (ARG) called the parasite.

• Analyzed and researched 30 ARGs to outline and synthesize their narrative content, game design, and educational objectives for the design team

Production Management Intern, July – August 2017

RED Digital Cinema

• Managed daily operations and large-scale projects for a film production and marketing team, overseeing digital assets, equipment, and administrative tasks.

• Assisted on live shoots, handling technical tasks and coordinating activities on set.

• Researched and analyzed content, producing reports that highlighted key facts, themes, and potential narratives to inform television story development.